We help brands to really be themselves – which puts them in a better position to compete. We help them appeal to the right customers and the right potential employees. And to rise above the noise of the market. Prior to October 2016, we were known on LinkedIn as RPA Design & Code. We chose to re-brand and re-name the business as a move to specialise more heavily in brand strategy and have a name that's memorable, means something and reflects our approach to business.