Giants Live operates The Official World’s Strongest Man Arena Tour, as part of the iconic World’s Strongest Man format that’s been running since 1977. The Tour consists of a series of strength contests held at leading UK venues to find Britain’s, Europe’s and the World Tour Finals winner. Each year’s shows are broadcast together with World’s Strongest Man on Channel 5 in the UK, via selected international broadcasters, as well as live streamed across Giants Live social channels. In 2021, in excess of 1.2 Billion minutes of content were consumed across the Giant's Live official Facebook and YouTube channel. Facebook: giantslive 3.68M followers YouTube: officialstrongman 825K subscribers Instagram: @giantslivestrongman TikTok: giantslivestrongman Twitter: @giantslivewsm Snapchat: giantslivewsm