Sparkow is a provider of expert SaaS solutions that enables merchants to boost their performance by designing a streamlined buying journey. Sparkow solutions answer three objectives: improve customer’s buying experience, boost performance of commercial systems and improve sales teams’ productivity. Sparkow solutions optimize more than 150 sales dispositive (websites, mobile apps, call centers, digital in store…) in more than 20 countries and in all retail-linked activities Compario changes brand identity and becomes Sparkow. Fully aligned with product strategy, this new brand is less tied to a functional universe and better represents the width of solutions: Sparkow Personalisation Suite, Sparkow Merchandising, Sparkow Recommendation and Sparkow Digital Store. Stating values of flexibility and accessibility of the solution, the Sparkow brand will benefit from a clearer understanding on global markets. To find out more, visit: www.sparkow.com