Hey James here - I launched Lil & Mil in 2023 to help make parents' lives a bit easier (& safer) through innovative but affordable products for babies and kids. I am a parent of two, Lillian and Maximilian, (hence the name), and was frustrated by the dearth of quality products that are also affordable. Its either some Amazon junk or prohibitively expensive. Our first line of products will be stroller accessories aimed at addressing the unmet needs of parents, but we will soon launch a line of travel-focused baby and kids products aimed at making parents' lives a bit easier. We hope to offer our customers honesty, transparency, and an open door for any questions, comments, or concerns about our products. We are here to help you become a better parent and maybe make parenting a bit easier in the process. This is not my first time around the block, I sold my last ecommerce company in 2021, took a hiatus from selling stuff online because my Son Maxi was born soon thereafter. I'm glad to be back here where I belong, helping people live better lives through awesome products. Looking to making my customers day soon! Cheers! James Founder Lil & Mil