Travatar is an AI & LLM-Driven Non-Human Activity Detection system designed to protect websites against fake traffic, ad fraud, and malicious content, including those generated by GenAI. As a sophisticated cybersecurity platform, it excels in confronting the escalating digital threats. Travatar’s capability in detecting non-human activities is pivotal in identifying and neutralizing ad fraud, a type of fraudulent action that could lead to substantial financial losses, with projections reaching as high as $100 billion by 2023. Armed with advanced technologies like behavioral biometrics, Artificial Neural Network, Natural Language Processing (NLP), and Large Language Models (LLM), Travatar not only neutralizes threats but also empowers businesses by identifying optimal marketing strategies for growth. It counters the challenges posed by GenAI, protecting websites from the adverse impacts on SEO, such as keyword manipulation and content saturation. It ensures secure data sharing to reduce online fraud and enhance business operations.