TRALA is a voluntary, non-profit national trade association founded in 1978 to serve as a unified and focused voice for the truck renting and leasing industry. TRALA’s mission is to foster a positive legislative and regulatory climate within which companies engaged in leasing and renting vehicles and trailers, as well as related businesses, can compete without discrimination in the North American marketplace. This mission is pursued by a full-time staff of professionals headquartered in Alexandria, Virginia.