TCBY - The Country's Best Yogurt, was born from a discovery that nutritious and healthy frozen yogurt could also be unbelievably delicious. As the country began to embrace healthier eating styles, the TCBY founders, Frank and Georgia Hickingbotham, believed that an exciting new yogurt product could be a better option to fat-filled ice cream treats. Millions of loyal TCBY customers today prove that they were right! Since 1981, TCBY has been known for innovative yogurt flavors and exciting new products. Today, we offer a selection diverse enough to appeal to just about everyone. From our signature soft-serve yogurt to our fruit and yogurt packed smoothies; the choices are still perfect for a healthier, active, and balanced lifestyle. In 2000, Mrs. Fields Famous Brands acquired TCBY, adding it to a growing portfolio of franchise concepts and well-known brands. TCBY’s well-established brand name, loyal customers and expanding trade base made the organization a perfect addition to the Mrs. Fields Famous Brands family.