The IBCB is an independent industry initiative established and funded by the five retail banks in Ireland with the aim of rebuilding trust in the sector through demonstrating a change in behaviour and overall culture. The IBCB’s goal is to act as a transformative influence on culture within the banking sector. The role of the IBCB is to be an independent voice advocating for cultural change in the Irish banking industry. The IBCB will demand that participating banks improve culture, customer outcomes and competence. Rooted in the knowledge that a changed culture will change outcomes, the IBCB promotes ethical behaviour and advocates for humility, decency and respect in the banking sector. The IBCB will not act as a lobbying or representative organisation. It will not act as a regulatory body nor duplicate the work of individual banks, the BPFI or the regulator. As an industry initiative, the formation of the IBCB is a strong signal of intent from within the sector of its desire to foster a sustainable banking culture that adheres to the highest levels of professionalism. Only change that comes from within and is informed by the perspectives of the public can be authentic and sustainable.