HOTREC is the umbrella association of Hotels, Restaurants, Bars, Cafés and similar establishments in Europe, which brings together 47 National associations in 36 countries and is the voice of the European hospitality industry. HOTREC'S VISION IS: Hospitality is at the heart of the European tourism development by fostering the industry's growth, jobs and innovation and by unlocking its potential. HOTREC’S MISSION IS TO: - Represent and champion its interests towards the EU and international institutions, as well as to all kind of relevant stakeholders; - Foster knowledge sharing and best practice among its Members, in order to further promote innovation; Act as a platform of expertise for the European hospitality industry. HOTREC President: Jens Zimmer Christensen