WEAR LUCKY. FEEL LUCKY. Lucky Brand was founded in 1990 with a spirit of reinvention. Rooted in premium denim, Americana, and self-expression, our brand is for the free-thinkers and the optimists who don't take life too seriously. Our denim and lifestyle wares portray personality through perfectly imperfect, often American heritage-inspired details that bring levity to any look, or situation. Wear Lucky and make good fortune. Feel lucky, and you’ll find it. Shop Lucky Brand in freestanding store locations across North America, select department stores, and on luckybrand.com. Lucky Brand is operated by SPARC Group LLC. About SPARC Group LLC SPARC Group LLC ("SPARC Group") is a fashion industry leader that designs, sources, manufactures, distributes, and markets women's, men’s, and kids apparel and accessories in key markets worldwide for iconic brands including Aéropostale, Brooks Brothers, Eddie Bauer, Forever 21, Lucky Brand, Nautica and Reebok. Since 2017, SPARC Group has been successfully strengthening the long-term value of brands through leadership teams who understand the DNA of each brand and are dedicated to exceeding expectations across every touchpoint in the customer journey.