Aperçu draws its name from the French verb APERÇEVOIR, to perceive. It signifies a flash of insight, a quick glimpse into the way we observe the world around us and draw from it. Our brand was borne of the idea that we each have a singular point of view. It’s an appreciation of how we apply our own aperçu, or insight, through the highly individual style choices we make each day. The heart of Aperçu is our mission to connect with creative individuals to foster meaningful networks and build new narratives. We partner selectively with the creators and entrepreneurs we admire to collaborate on the design of their own customized sunglass styles, complete with distinctive detailing and a personalized brand experience. We celebrate diverse voices, personal histories, unique perspectives, and most of all, tireless efforts to make the world a better – and more beautiful place. We believe—above all else—in the power of self-expression.