We believe that kindness is humanity’s greatest asset and are on a mission to educate and inspire people to choose kindness. To do this, we conduct scientific research to create products that help people measurably build a kinder world. Through our research hub, Kindlab, we investigate the costs and benefits of kindness and the role it can play in solving modern problems. Using these learnings, we create action-based products and programs to bring effective kindness to schools, communities, and workplaces around the world. Everything we do is towards a vision of a world where kindness is at the forefront of human interaction. To choose kindness now, visit our Get Started page.