Tasracing provides the strategic direction and funding required to produce quality racing products that meet customer demands in a globally competitive industry. Tasracing is responsible for the development of racing and breeding, the funding of clubs as well as providing stakes, media rights and managing racing venues. Tasracing provides a commercially viable future for racing in Tasmania by promoting and distributing data on racing form, track conditions and by assisting racing clubs in Tasmania to promote racing events. Tasracing is proud of the innovation it applies to the operation of the company for the benefit of the industry. Examples of innovation that have contributed to creating competitive advantages for Tasmania’s racing products are: The introduction of Stridemaster GPS technology to assist customers with thoroughbred performance analysis, the first of its type in the world. The development of global export markets for Tasmania’s racing product, including the development of the French export market leading to Tasmania becoming Australia’s largest exporter of racing to the lucrative French market. An early adopter of synthetic racing surface for use at one of Tasmania’s key racing venues in order to deliver consistent, quality racing during Tasmania’s wet winter. Continual innovation in race track maintenance practices, extracting track performance far exceeding that normally expected within the racing industry. A strong focus on the wagering customer, with all product development and promotion focused on adding value to the customer’s interaction with Tasmanian racing. Social media policy: http://tasrace.in/1MSHkIb