Smartzer’s interactive video players allow e-commerce companies to generate sales and capture detailed analytics directly from their videos and live streams. Consumers can click on items within a video to see further information and links to purchase. Smartzer's video tagging technology allows for the interactive players to be created with a fast turnaround allowing for a largely scalable solution. Simplicity and design are a core element of the product, and the players are built to provide the best experience for consumers. Smartzer's clients include Valentino, BMW, Adidas, Bulgari, Marks&Spencer, mytheresa.com, Puma, QVC, Whistles, Graziashop and Barbour. Smartzer has been recognised by a number of awards and nominations including: Retail Week Tech and Ecomm Awards - Digital Customer Experience of the Year finalist Retail Systems Awards - Startup of the Year finalist 080 Investor Day - Fashion Technology Winner DTG Television Innovation Awards - Winner Fashion Futures Awards - Beyond the Runway and The Gamechanger finalist