Idea Couture Inc. is the world's premier strategic innovation and experience design firm with eight offices around the world. The company brings together interdisciplinary thinkers to help clients to rethink, reimagine and reset. IC engages in innovation programs (from research and ideation to opportunity mapping and prototyping) to radically challenge the status quo and create new business, product and service ideas that link to economic value creation. Our multidisciplinary innovation process uncovers valuable consumer and strategic foresights and inspires lasting, humanizing solutions. Idea Couture is the innovation unit of Cognizant Digital Business. Cognizant has over 100 development and delivery centers worldwide and approximately 233,000 employees, Cognizant is a member of the NASDAQ-100, the S&P 500, and the Fortune 500, and is ranked among the top performing and fastest growing companies in the world. The firm’s core philosophy is that innovation happens at the intersection of business economics, research, design and technologies. Idea Couture works across a broad spectrum of industries, including fast-moving consumer goods, consumer electronics and IoTs, enterprise technologies, telecommunications, pharma, healthcare, financial services, media and publishing, and luxury goods.