Apex and Co is an investment arm of Rupani Initiatives, it is a group of companies for impact-drive investments, which promotes sustainability, equity, and scalability contributing towards long-term transformations. Having a commitment to resilience and regeneration, Apex & Co actively invests and creates profitable and impactful ventures that positively impact the lives of people in Gilgit Baltistan and beyond. Since the company's establishment in 2021, Apex & Co has made several investments worth over USD 20 million and has supported thousands of people in earning a sustainable living. While considering potential investment opportunities, Apex & Co balances financial and impact factors equally and only pursues possibilities with a better chance of convergence. Apex & Co has invested in data technology, sustainable tourism, education, and agriculture because it operates at the crossroads of need, opportunity, and experience, pursuing social, environmental, and financial goals. Apex & Co strives to mainstream its investments from ideation to deployment and post-deployment management of funds for value creation. Apex & Co also closely works with a pool of investors across the globe and welcomes investments in Gilgit Baltistan offering a one-window solution to enjoy its services spanning across different domains.