Founded in 1989 by Hispanic entrepreneurs, the NSA, Inc. is a trade association that represents the interest of independent supermarket owners in New York and other urban cities throughout the East coast, Mid-Atlantic region and Florida. The association has grown dramatically in the last two decades, and currently provides its members hands on representation in both the private and public sectors and advocates issues that impact the entire supermarket industry. The NSA provides outreach services to corporations that want to capture the booming Hispanic market by providing counseling on marketing strategies to reach Hispanic retailers and consumers, including market and cultural intelligence. Current membership represents approximately 400 supermarkets. Most members are of Hispanic descent, and their stores are predominantly located in minority neighborhoods. The NSA Scholarship Foundation is a non-for-profit organization with a 5o1c3 status. In the last decade, the NSA Scholarship Foundation has granted close to one million dollars in educational scholarships to deserving underprivileged students from local neighborhoods served by our members’ supermarkets. The NSA offers companies the unique opportunity to re-invest in the Latino community and develop a relationship with the retailers that sell their products.