Just as email is mail over the internet and ecommerce is commerce over the internet, eBrand, our brand name, is branding over the internet. When we say “branding on the internet,” the reference is to branding in its most basic form—the way in which someone’s name or the name of the brand is presented on the internet, in general, and in search engine results, particular. The idea is that it doesn’t matter how attractive your logo or your website is, how strong your messages are—if your name (or your brand) seems unappealing in the search results, the other aspects of your brand will be much less relevant for your intended audience. In other words, the basis for branding on the internet is the manner in which a person or brand appears in search results—and, to be more specific, in Google search results. This not only sets one’s digital first impression, but also the values and perceptions that the brand transmits us—therefore what we do is paramount and has a strong influence on so many people.