Intelligently plan and buy for your next mobile video advertising campaign. 1trn is a smart planning and buying platform for mobile video advertising. - Know what to expect in advance - 1trn displays sources according to their CTR, VTR, and popularity using metrics derived from recently executed campaigns. - Use only the best performing sources - 1trn optimizes source buys automatically based on simple goals set during campaign setup. - Support for latest ad tech - 1trn supports any media file type and VAST/VPAID tags for advertisers using custom tracking services. SOURCE METRICS Plan media buys based on website and application metrics. Use CTR, VTR, and popularity data to select appropriate sources, save money, and help reach client KPI's. MOBILE DEDICATED Target mobile users across all devices and operating systems; iOS, Android, Windows, BlackBerry and Symbian. GLOBAL REACH Target users worldwide by country, state, DMA, city and zip code. AUTOMATED OPTIMIZATION Automatically optimize source buys based on simple campaign goals, like Grow Engagement or Boost Awareness, or set specific CTR/VTR targets.