The Middle East is the world’s fastest-growing travel market. It’s about time we focus on the key players – the people, places, spaces, and stories bringing this region to life. Amid the constant cacophony of digital voices, Safareya was born to start a travel revolution – to change mindsets and add a pivotal voice to the ongoing travel conversation by capturing and shaping the Middle Eastern travel narrative from a local perspective. Reaching nearly 20 million people through the power of storytelling since its inception as an online publication in 2018, Safareya has since expanded to serve the Middle Eastern travel market as a niche digital media agency dedicated exclusively to crafting impactful travel content that resonates with people and inspires change. From carefully curated social media strategies to branded content and targeted advertisements, we get that travel is an experience to be had rather than a pre-packaged product to be picked up off the shelf. Instead of trying to sell your brand like it’s another bag of chips, we dive headfirst into researching and creatively packaging content for every brand we work with. And at the core of creating good content is telling compelling stories.