Rubel & Ménasché, means... Beauty... Beautiful materials and beautiful craftsmanship that fulfils its purpose through extraordinary creations for the greatest jewelry and watchmaking Maisons. Reinvention... The sort of reinvention that can only be achieved because of our history as visionary entrepreneurs, through investment in talent and through our desire to improve constantly over 70 years. Audacity... A boldness that paves the way between traditional craftsmanship and technology, that speaks for its industry and enlightens it. Alliance... A unifying force, a genuine pivot elucidating upstream and downstream requirements, which facilitates as much as it influences. Commitment... A Maison that strives to increase transparency while working exclusively with ethically responsible and environmentally-friendly partners.