Our mission is to eliminate the elephant crisis and inspire the next generation to take action! We aspire to bring culture and people together through one-of-a-kind designs. In doing so, we create clothes and products you'll be proud to wear. We donate 10% of profits to Save The Elephants. Our core values are teamwork, family, gratitude, mother earth and our community. We are proud to have donated $2.0 million dollars to saving elephants and other charitable causes. Good Clothes for a Good Cause.