Crowd Reader (formally Text Ferret) gives you unparalleled, real-time access to fan, audience, and player engagement, enabling you to adapt and create relevant business, marketing and product plans. Get an impartial, outside perspective. From rugby games and coach changes, to athlete controversy and retirement, Crowd Reader allows you to listen to your community and understand how they feel. Drill down into the sentiment and emotional intensity of how specific athletes, sports and events are being discussed, and compare and track their performance over time.