Fully endorsed by the industry, SHOOK® Research is an organization of the industry’s outstanding Wealth Advisors and industry leaders, extending across all firms. Our board includes industry leaders that drive the direction of the SHOOK program, and help to establish selection criteria and promote SHOOK’s philosophies. Our Mission within the industry is to promote best practices, highest code of ethics, integrity and professionalism. Our Mission outside the industry is to promote the value of advice, raise investor confidence, and help investors find a trusted advisor.