Klaro Comunicación is the first comprehensive communications agency in Guatemala and also the first to conceptualize strategies and plans aligned with the reputation of its customers; whether they are corporate, sectorial, or institutional. Its human capital combines talent, experience, and a multidisciplinary know-how: indispensable factors to understand and interpret the social, economic, and political trueness of a multilingual and multicultural society, cradle of one of the oldest civilizations of mankind. Having worked in the market for over 23 years, Klaro Comunicación has accrued experiences and lessons of significant value that help its customers adapt to changes caused by frenzied online communications and technology, which revolutionize the world in ever shorter times. Information is power, but it is also a matter of building relationships, understanding each other, creating synergies, acting responsibly, creating shared value, making community, as well as building and managing a reputation. Klaro Comunicación is a member of La Red, a network of communication companies with presence in Central America and the Dominican Republic.