TargetRx. Know how. Welcome to TargetRx. Since 1999, we have systematically surveyed primary care and specialty care physicians in approximately 50 therapeutic categories to better understand physician attitudes, perceptions, needs, and motivations as they relate to patient care and prescribing. We are proud to count more than 75,000 physicians as our research partners in collecting this useful information on over 500 inline and pipeline brands. We endeavor always to get beyond the accumulated "data" to reveal true "insight." Our research collaborations help pharmaceutical and biotech companies better support and interact with physicians to effectively launch new products and indications, develop better field communication call plans, create relevant professional messaging and materials, and execute more effective sales and marketing campaigns in the field. Contact us for: > Launch forecasting > Physician targeting > Message optimization > Detail piece testing > Concept testing > Message recall > Sales force effectiveness To learn more, contact a TargetRx representative at 1-877-U-KnowHow (877-856-6946) Thank you for allowing us to help you Know how!