IM
Iqbal Mutabanna
CTO at Invoke
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Work Experience
CTO
Present
Company Details
51-200 Employees
Invoke conducts large-scale virtual research sessions that combine qualitative perspectives with quantitative sample sizes for in-depth, same-day insights. Clients actively participate in research as it unfolds in real-time -- reviewing responses, conducting 1:1 chats, and probing deeper into interesting insights with on-the-fly questions. Invoke’s patented technology enables clients to reach hundreds of participants across the globe to test filmed and visual content, product packaging, advertising, and other marketing materials for same-day customer feedback to guide meaningful business decisions.
Year Founded
1999
Social Media
LinkedinFacebookTwitter
Industry
Market Research
HQ Location
395 Totten Pond Road Waltham, MA 02451, US
Keywords
Real-time DecisionsInstantaneous ResultsDisruptive Technology for Market ResearchAd & Message TestingVideo Content OptimizatioTelevision & Movie TestingDigital Dial TestingPackage Design Optimizatio
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