ClimbinSearch - Data Analytics to Support Search Performance Opportunity to maximize Search ROI. Each search channel is treated as a distinct entity, which leads to misalignment on business KPIs, budget planning and ROI. 4 Steps to Maximize Search ROI Our 4 Step Process to Maximize Search ROI has been fine-tuned in the last 2 years and it makes it easy for teams to get insights specific for their roles. You don't need to understand all the technicalities, you need to like data, insights, to be able to spot opportunities and take advantage of them. Maximizing Search ROI means investing paid search budgets in areas where you don't have the best organic visibility, but have similar results. This way you increase your organic CTR, get more clicks, more conversions from the Organic Channel. If you consider the saved budget to reinvest in other important keywords and the extra value from the organic extra clicks, you obtain a very nice incremental effect for your overall search performance.