PayLead is bringing together daily banking and performance marketing for retailers with its proprietary technology fuelled by payment data. PayLead offers a unique opportunity for retail advertisers to address millions of consumers across Europe with unprecedented targeting capabilities. Since 2016 PayLead has changed the way consumers are experiencing loyalty by creating an effortless reward experience when they shop either online or in-store while turning payment data into value for marketers. PayLead operates over 25 loyalty programs for the largest retail banks, neo-banks, and consumer money apps in Europe. PayLead is headquartered in Paris and also holds offices in Madrid and Barcelona.