Our vision: * To contribute to the wider use of advanced medical devices for first aid, injury prevention and for the facilitation of healing of surface wounds and thereby helping to protect the health of our customers. * To respect the right of our customers for high quality of the purchased products and services. * To draw on expertise of our physicians, pharmacists and researchers and thus to provide customers with all the information needed for their safe and effective use of our products. * To collaborate with non-profit organizations with the objective of helping those in need. * To be creative, modern society, open to mutually beneficial cooperation with our partners.