Dutch marketleader in digital advertising; one of the most effective ways of advertising. An enormous daily reach of almost 4 million commuters -totalling almost 55% of Dutch spending power- makes highway advertising extremely suitable for campaigns that need fast results: brand/product introductions, re-positionings and sales promotions. Using TomTom/Cendris data to analyse target audiences and NDW data to measure 100% reach, we are able to predict impact and reach of every campaign. Interbest. Advertising for an audience of millions.