Lukup is a decentralized content delivery platform for OTT content. It enables content creators to create NFTs from content they own and want to license or sell, and it enables viewers of content to also act as distributors of content from which they can earn. Lukup runs entirely on an Ethereum compatible blockchain and content is encrypted and delivered from IPFS. Lukup is launching its own mobile and web applications in 2022, and other OTT content platforms can also use the Lukup SDK (software development kit) to create and distribute NFTs on their existing platforms.