Our mission is to create economic growth and improve quality of life for our communities by branding, marketing, and selling Milwaukee as a must-experience destination. At VISIT Milwaukee, we work to increase the economic impact of tourism in the community. We are proud to say that the work we do matters. Each year, tourism supports over 50,000 full-time jobs and brings in over $5 billion to our community. Tourism is vital to the success and quality of life in our community