End-to-end, total supply chain traceability for textile brands that care. FibreTrace® is an advanced transparency technology business, combining physical and digital traceability with the power of authentication. FibreTrace® provides brands and retailers with true custody of supply, the ability to quantify and audit fibre content, and access primary impact data for natural and man-made solutions. Through powerful storytelling, FibreTrace® aims to empower the global textile industry to reduce its impact on the environment.