AZERAI is a new story and brand of resorts offering guests simple elegance, refined design, and discreet and attentive service in places of unique beauty and cultural interest. AZERAI manages three one-of-a-kind luxury properties in Vietnam, with new hotels under development globally. The brand was formed by hotelier Adrian Zecha, and the name is derived from Zecha’s initials and the latter part of a Persian word, caravanserai, which references the storied old inns of the Middle East.