Shareability is a strategic consultancy that drives social campaign success. We help brands better understand, engage, and activate their target audience. When all audiences are NOT created equal...content CAN'T BE one-size-fits-all. Shareability ensures that content on social is resonant and relevant and we make social campaigns, content, and influencer collaborations perform better. To go beyond best practices and “tactics soup,” we develop data and insights-informed, platform-specific & actionable social content strategies. We uncover the nuances of how niche and sub-niche audiences behave, the trends and other forces that motivate them, and what they want from brands. As the founding partner of Down Home with Tim McGraw, we are translating our Gen Z expertise to be the preeminent Marketing Machine for the heart of America.