BRC Pakistan was founded in 1996. It is the pioneer in brand activation and the most experienced BTL marketing company in Pakistan. The company is now offering diverse marketing solutions other than brand activation. The cost effectiveness and quality of its services has made it popular and trusted among its clients. Its client include Zong, Unilever Pakistan Limited, ABN Amro,PTCL, Dalda, CBL and PTC. It was BRC who organized the popular ABN Amro T20 championship with great success.The Lipton Fun mela in the metro towns across Pakistan was also the reflection of BRC's expertise in BTL marketing. The message of BRC is straight and simple, if you want market penetration, if you want a noticeable increase in sales and if you want to re position your brand in the consumer minds; BRC has got solutions for you. The businesses of BRC clearly shows its concerns about corporate social responsibility. BRC is the active partner in executing welfare business projects with ITA ,NRSP and UPL. One of BRC's ongoing project, "Guddi Baji' is the first of its kind, making rural women earning on their own. Under this project, selected women from rural regions of Pakistan are selected, trained as beauticians and are then supported to establish their beauty parlours. BRC is also partnering the project UMEED with NRSP and UPL, under which rural citizens are supported to establish small grocery outlets. BRC is actively contributing to increase employment and entrepreneurship in far flung rural areas of Pakistan through its projects Rahbar, Umeed and Guddi Baji.