The Madhyamam saga began in 1987. At Silver Hills near Calicut, it was inaugurated by Kuldip Nayar, veteran Indian journalist. Vaikom Muhammed Basheer, the doyen of modern Malayalam literature, saw in it the birth of a silver star. A prophecy that lent substance to the evolution of the paper. The paper was led in its infancy by luminaries like K C Abdullah, P K Balakrishnan and K A Kodungallur. Madhyamam is run by the Ideal Publications Trust, which aims at providing nonpartisan and value-based journalistic service beyond considerations of profit and the demeaning compulsions of the market. Its policy emphasises the need for the media to rise above sectarianism and market-driven profiteering pressures that have beset the post-independence Indian journalism. It calls for lending voice to the voiceless majority in society. Madhyamam set new trends in news content, advertisements, visuals and social commitment.