With Zynga and other game makers on a path to engaging a billion people through casual games, Zynga.org represents an opportunity to develop a new platform for social impact: to engage new participants in giving back and to engage existing participants in new ways. Zynga.org, which exists as an independent nonprofit organization, has been created in large part to leverage the size and unprecedented reach of Zynga’s audience. More generally, Zynga.org is focused on proving the idea that games can be a force for social good. Zynga.org develops social impact campaigns for integration into Zynga’s network and Zynga’s games because it represents the largest market opportunity. Zynga.org also works with other developers and platform providers to do the same.