Coach Alba operates as a behavioral change company that builds web and mobile technologies. The company offers a smart texting platform targeting dieters’ crucial moments such as temptations, obstacles, and excuses used to avoid exercising of weakness. Its SMS messaging platform helps individuals to control over their weight loss efforts, improve the consciousness during crucial moments, and more. The company offers its platform for wellness programs in big or small organizations in the United States and Canada. Coach Alba was founded in 2010 and is based in Provo, Utah.