The Gudrun Sjödén company was founded in 1976. The brand concept is to offer colourful clothes and home textiles with a unique and personal look and feel. The concept of sustainable design in nature’s own materials is the heart and soul of Gudrun Sjödén’s creative ethos. Today, Gudrun sells her colourful designs to customers in 52 countries all over the world – through her own stores, but also via her inspiring mail order catalogues and an irresistible online shop. The company has 22 stores; eleven in Germany, six in Sweden and one each in Norway, Copenhagen, Helsinki, London and New York.