Members of our community identify with our purpose to instill integrity and transparency in the research process to provide scientifically reliable and valid reports to brands that partner with properties. Sponsorship works. Hospitality helps. We partner with Trajektory to bridge the gap from brands to minds. Together we commit to an unbiased, scientific approach to report how well it’s working. Members are convinced properties must measure what they sell to brands, beyond reach & frequency data, to capture impact.