Essential Tennis was an idea born of enthusiasm and frustration. 11 years ago, Ian was a teaching pro, feeding balls to club players who didn’t really want to work much on their games. They just wanted an instant fix. Ian, however, wanted to teach students truly motivated to improve their skills. So where did he find them? In his basement. Or, on his computer in his basement, to be more precise. The Internet is where he discovered a growing community of players who simply couldn’t get enough tennis instruction. His kind of people. Ian welcomed these fervent recreational players. Because they embraced the idea of learning. And they were willing to put in the time and work to make themselves better. He began producing high-quality instructional content, offering one-on-one advice, and bringing all these tennis geeks together to share their experiences. At no charge. He was building a community. Meanwhile, the Essential Tennis website and discussion forums thrived. The instruction improved. The content evolved. And new players just kept coming, and coming. From the get-go, Essential Tennis has been pioneer in the digital instruction space. It adopted YouTube early on. Now it’s the top tennis instruction channel with more than 175,000 subscribers. It currently offers some of the web’s most comprehensive digital courses. And its distinctive teaching methodology employs a system of progressions designed to improve student play, step by step. The results are undeniable. At last count, players from 144 countries learn from our instruction. And student after student tell stories of success. Sometimes we pinch ourselves just to make sure it’s all real. Sure, Essential Tennis has become a business. But our mission to turn passionate players into tough competitors has never changed. Not for one moment. Once you get to know us, you’ll understand why.