Areté was founded on the idea that sport and performance is about more than numbers and outcomes. It’s about shared journeys, the connections we make along the way and what we learn about ourselves in the process of setting and achieving (or not achieving) exciting goals. At Areté, we believe that ‘fulfilling your potential’ is a personal journey and that ‘performance’ is the manifestation of this ever-developing potential, expressed within defining moments. For decades, our founders have been committed to learning how people perform to their very best. More than that; we wanted to understand how the individuals and teams we work with could truly explore what ‘performing to their best’ means to them. To discover how their development journey can be a personal one, that constantly chisels away at their limitations, while they step out into whichever arena that they choose to explore their potential, time and time again. We have worked extensively in professional sport and academy sport, in both school sport and PE settings, with businesses, as well as with individuals within the corporate and entertainment sectors. We’ve coached Olympians, international footballers, international rugby players, fighters, tennis players, golfers, sprinters, and jumpers, amongst athletes from other sports. We deeply understand the sporting journey, from youth development to elite performance. We’re also specialists at getting journey’s back on track when they falter, with our holistic approach to rehabilitation Coach development is close to our heart as well; with coaches who have worked with us progressing from university on to some of the biggest leagues and organisations in the world, including; Premier League Football, Premiership Rugby, Team GB, Major League Basebell, the Ultimate Fighting Championship, Championship Rugby, Major League Rugby and County Cricket Whatever your arena, we're excited to help you towards whichever goals we collectively agree on