Further&Further is a new kind of research agency. We are a team of nearly 20 SENIOR RESEARCHERS, PRODUCERS and FILM MAKERS. Based in Montreal, NYC and Chicago we conduct exploratory research in the most authentic and human way. We have a unique immersive ethnographic approach to qualitative research designed to build trust with our subjects. We spend real time in their world and follow the story wherever it takes us, talking to friends and family and experiencing their life. And we've learnt that people don't tell you their truth until they trust you (we find this usually happens on Day 5). Because the truth has never been harder to find.