Hyundai Autoever Telematics America, Inc. (HATA) was a member of the Hyundai Motor Group (HMG) family. HATA was a subsidiary of Hyundai AutoEver Korea, a provider of IT and telematics services with operations in countries such as Korea, China, India, Europe, Russia, Brazil, and the U.S.A. Hyundai AutoEver is growing exponentially with over 40% global revenue growth from FY2011 to FY2012. HATA was established in 2012 to provide telematics service for the Hyundai and Kia automobile brands in North America, and with goals to expand to other brands and regions in the near future. The Company was ramping up towards the next generation of telematics service to support the high demand for the large number of consumers. Telematics is an exciting and complex technology providing in-vehicle connectivity to the consumers. It is a convergence of IT, mobile telephone, apps, internet service, location based service, music and video streaming, voice recognition, and many other services. Telematics service includes safety/security, geographical information service, infotainment, and vehicle CRM.