Vitality Brands is a privately owned, Australian company dedicated to developing "wellness" products that help people feel healthier and happier thereby influencing their lives in a positive way. We aim to build great Brands. We also feel strongly about how we go about doing this, and as such we consider our Values of equal importance as our Brands. Our Values help define who we are, and our approach to our business. We are consistently looking for new ways to delight the consumers of our products and are open to new ways of doing business At Vitality Brands, it is not only what we do, but how we go about doing it, that is equally important.