Drop is an on demand delivery service that brings top quality, carefully chosen, great value wines to your doorstep, workplace or picnic rug with free same day delivery. Drop was launched by Ian Campbell and Will Palmer, old friends and owners of The 10 Cases, a wine bar in Covent Garden. Fed up with static, overpriced wine lists, we decided to open somewhere that offered a generously priced, interesting and constantly evolving wine list. Five years on we've never bought more than 10 cases of any wine, and never listed the same wine twice. Why Drop? Just as The 10 Cases was a solution to jaded wine lists, Drop is our solution to overpriced corner shops, hastily purchased bottles, and a lack of options when it comes to having great wines delivered to your door. From our base on Endell Street in Covent Garden we're in the perfect position to reach all parts of London with carefully chosen wines. And when we say carefully chosen, we mean it - every single wine has been tasted and vetted, each assessed for value both in your pocket and in your glass. This is no rapidly thrown together list of bottles whose margins are juicier than their finish, but great value wines which cost the same from the app as they do from our shop. And with bottles starting at £8.00, there's no longer any need to resort to that ropey bottle at the end of the street. With more of us taking a greater interest in what we're drinking without wanting either to spend a fortune nor invest in a pair of red trousers, Drop is the perfect wine app.