At PwC, we measure success by having a positive reputation. This is expressed by what our clients and people say and feel about the firm. To be at our best, we listen closely to our clients, understand their goals and collaborate with them in creating value. The same goes for our people – we want to create an experience at PwC that encourages them to realise their potential and create their own personal value. This is our brand promise, the heart of our brand and the outcome that we aim to achieve in all our connections with our clients and each other.