July 2021 marked a historic moment for collegiate athletes as the NCAA finally granted them the right to monetize their Name, Image, and Likeness (NIL) for commercial promotion. As a result, The TOMMY Group saw an opportunity to make a difference in the lives of these talented student-athletes. Bringing together a dream team of successful entrepreneurs and esteemed USC alumni, The TOMMY Group set out to do what we do best: bring people together. We saw the potential in these young athletes and the value they bring to brands and set out to create win-win partnerships. The passion that drives The TOMMY Group is a deep love for USC and its athletes. We believe in USC's incredible talent and are committed to securing the best NIL deals for these deserving young men and women.